The 44th Bangkok International Motor Show is now open with more than 50 models exhibiting!

Bangkok International Motor Show is still an automotive exhibition show where car and motorcycle dealers, manufacturers, and part manufacturers in the automotive industry bring their products and technologies to participate in the event for a long time. In 2023, there are more than 40 brands of car and motorcycle companies attending and occupying the total exhibition space of over 170,960 square meters. This significantly means that the automotive industry is confident and sees the importance of the Bangkok International Motor Show. Moreover, it also confirms that we are the leader of automotive exhibitions in Southeast Asia, in which the consumers have given their trust for over 44 years.

As for the direction of Thailand’s automotive industry in 2023, the overall automotive industry begins to return to its normal conditions. The parts shortage situation in the assembly line has been continuously improving. Also, this year, the government has anticipated an increase in the production of cars and motorcycles in Thailand, compared to last previous year, while the economic conditions will continue to grow well. It is believed that the automotive market will become active again especially for the EVs market which is expected to grow more than last year. This is because consumers are now having a better understanding of the new automotive technology that will change the way of traveling. Moreover, with the supportive campaigns from the government in various aspects such as the tax measures that allow consumers to own one at a reasonable retail price, and the production measures that support the production for domestic consumption and for exportation in the future. Therefore, once again, this is another year that Bangkok International Motor Show plays an important role in driving the Thai automotive industry with the introduction of electric cars and a variety of electric motorcycles at the event.

This time, the 44th Bangkok International Motor Show continues to receive the kind collaboration from Ministry of Tourism and Sports, Thai Automotive Industry Association, Society of Automotive Engineers of Thailand, Thai Auto-Parts Manufacturers Association, Thai Intelligent Transport Systems Association, Royal Automobile Association of Thailand (under Royal Patronage) (RAAT), and Impact Exhibition Management Co., Ltd. in organizing the event.

Mr. Jaturont Komolmis, the Chief Operation Officer of Grand Prix International Public Company Limited and the Vice Chairman of the 44th Bangkok International Motor Show revealed that “Although the direction and trend of buying-selling through online channels have played a vital role nowadays, and has grown rapidly and continuously, it has a great effect to the marketing practices and activities of the automotive industry recently. But, with more than 40 brands of car and motorcycle together with the manufacturers and the dealers still bringing their products to exhibit within the show covering over 170,960 square meters of exhibition space, it shows that the Bangkok International Motor Show still plays an important role in stimulating consumer demand and help support buying-selling activities in the automotive industry as well.

Our target this year is to grow 15-20 percent in both the number of visitors and the total booking number of cars and motorcycles. We believe in our target due to various positive factors such as the relaxation of COVID-19 measures, as well as the economic trend of the nation that has started to recover, and the emergence of EVs for both cars and motorcycles in the market. So, we are confident that the show will definitely grow this year.”

I am confident that Bangkok International Motor Show this year will be another edition that expands our potential and greatness of organizing the event to promote the economy and develop the automotive business of Thailand. With an enormous amount of investment, it helps create jobs in construction areas, designing areas, and various employments in related fields. It stimulates the overall country’s economy at no lesser than 50 billion Baht. This literally gives a positive effect on entrepreneurs in the automotive industry and other related businesses.

However, on behalf of the Organizer of the show, I believe that the automotive market of Thailand is special and has a unique characteristic. Marketing practices through online channels for cars and motorcycles will definitely be there in the future, but it will take time to adapt to the new way of life. For this reason, Bangkok International Motor Show still holds its uniqueness which is not just being a special modernized automotive show, it is also an event that creates a greater liveliness vibe in the market. The consumers who visit the show, will also have the opportunity to make decisions and have a variety of choices within one event. This helps stimulate the economy and sales in the automotive industry both during and after the event.”

Here is the list of the car and motorcycle brands who participating in the 44th Bangkok International Motor Show; Ford, BMW, MINI, Mercedes-Benz, Great Wall Motors, Rolls-Royce, Aston Martin, Maserati, Peugeot, Jeep, Toyota, Lexus, BYD, MG, Mazda, Suzuki, Isuzu, Hyundai, Hyundai Bus & Truck, Audi, Honda, Mitsubishi Motors, Nissan, NETA, Volvo, Porsche, Bentley, Kia, Subaru, Thai Honda Manufacturing, Suzuki Motosales, Yamaha, BMW Motorrad, Harley-Davidson, Ducati, Triumph, and Alpha Volantis. For more information, please visit Bangkok International Motor Show website at

As for the new models that are displayed at the event can be tracked on the Bangkok International Motor Show website Here is a list of interesting names:

  • BMW i4 eDrive35 M Sport / i4 M50
  • All NEW BMW M2 Coupe’
  • BMW XM
  • Hyundai Stargazer
  • Rolls-Royce: Black Badge Ghost
  • All NEW Peugeot 408
  • Peugeot 2008 EV
  • Wrangler Rubicon Monster Edition
  • AUDI A4 Minor Change
  • Honda CR-V
  • The New Nissan Kick
  • 911 Carrera GTS 30 Years Porsche Thailand Edition
  • KIA Carnival MY2023
  • BYD Dolphin
  • The New Mu-X Phantom Collection
  • MAZDA MX-30
  • MG MAXUS 9
  • All NEW Toyota PRIUS Phev
  • Toyota yaris minorchange Japan Taxi Phev
  • Toyota Cross hydrogen
  • Lexus RZ 450e
  • TANK 500
  • ORA Grand cat
  • Ford Ranger Stormtrak
  • BENTLY The flying spur Mulliner Hybrid

Mr. Anothai Eamlumnow, the Chief Production Officer of Grand Prix International Public Company Limited, and the Vice Chairman of the 44th Bangkok International Motor Show said, “This year, we continue to organize e-Sport activities continuously in order to respond to it growing popularity over the past 2-3 years and supporting the Gran Turismo Pro Series Thailand Championship 2023, which is a Thailand Championship competition that has been held regularly. The competition will be held on March 25, 2023, and April 1, 2023. There will be two main competitions for professional racers to accumulate their points by using Gran Turismo 7 for the first time, which is equivalent to the World Series, the world-class championship racing competition that used Gran Turismo 7 for the last-year races.”


Mr. Peeraphong Eamlumnow, the Chief Growth Office of Grand Prix International Public Company Limited, and the Vice Chairman of the 44th Bangkok International Motor Show said, “Throughout the past 10 years, Grand Prix as the organizer has consistently improved many new services to facilitate all exhibitors and visitors as well as provide new experiences, especially by applying digital technology for the use of ticket distribution, data collection, and the presentation of Virtual Motor Show alongside the on-ground event during the COVID-19 epidemic.

This year, the organizer has collaborated with TikTok Thailand and Media Intelligence or MI in creating Tiktok Motor Show in order to add more channels for consumers to access interesting content about the show, and there will be a Hashtag Challenge activity for visitors to join as well.

Moreover, this year, the organizer has added LINE Official Account or Line OA to facilitate customers in purchasing tickets and registering to enter the show. By doing so, it allows us to generate a database called “One Data” to analyse customer behaviours and demands so that Grand Prix can bring such data to develop new products to serve customers better. It is also a new communication channel between Grand Prix and clients in regard to new products and services.”

For the special campaign of cars and motorcycles Give Away for visitors who purchase an admission ticket and for the visitors who book a car or a motorcycle at the show. The lucky draw campaign is divided into 2 categories as follows;

  1. Visitors who purchase an admission ticket and complete the questionnaire will have a chance to win one of the following cars and motorcycles;

+ 1st Prize: A NETA V electric car, worth 549,000 Baht

+ 2nd Prize: A Kawasaki KLX230 motorcycle, worth 145,200 Baht

+ 3rd Prize: A Yamaha Fazzio motorcycle, worth 52,323 Baht

+ 4th Prize: A Honda Scoopy Urban motorcycle, worth 48,800 Baht

+ 5th Prize: A Suzuki Address 125 motorcycle, worth 46,500 Baht

  1. Visitors who book a car and a motorcycle at the 44th Bangkok International Motor Show will have a chance to win one of the following car and motorcycle;

+ A chance to win an MG4 Electric, worth 869,900 Baht

+ A chance to win a Royal Enfield Classic 350 motorcycle, worth 139,000 Baht

The 44th Bangkok International Motor Show 2023 will be held at Challenger Hall 1-3, IMPACT Muang Thong Thani from 22 March 2023 to 2 April 2023. The show opens from 12.00 hrs. to 22.00 hrs., and the ticket price is 100 Baht.

The outline of the 44th Bangkok International Motor Show 2023

+ V.I.P. Day: Monday 20th March 2023 (From 12.00 hrs. to 20.00 hrs.)

+ Press Day: Tuesday 21st March 2023 (From 09.59 hrs. to 18.00 hrs.)

+ Public Days: From Wednesday 22nd March 2023 to Sunday 2nd April 2023 (Total 12 Days)

+ Weekdays Opening Hours: From 12.00 hrs to 22.00 hrs.

+ Weekends and Holidays Opening Hours: From 11.00 hrs. to 22.00 hrs