As for the direction of Thailand’s automotive industry in 2023, the overall automotive industry begins to return to its normal conditions. The parts shortage situation in the assembly line has been continuously improving. Also, this year, the government has anticipated an increase in the production of cars and motorcycles in Thailand, compared to last previous year, while the economic conditions will continue to grow well. It is believed that the automotive market will become active again especially for the EVs market which is expected to grow more than last year. This is because consumers are now having a better understanding of the new automotive technology that will change the way of traveling. Moreover, with the supportive campaigns from the government in various aspects such as the tax measures that allow consumers to own one at a reasonable retail price, and the production measures that support the production for domestic consumption and for exportation in the future. Therefore, once again, this is another year that Bangkok International Motor Show plays an important role in driving the Thai automotive industry with the introduction of electric cars and a variety of electric motorcycles at the event.

This time, the 44th Bangkok International Motor Show continues to receive the kind collaboration from Ministry of Tourism and Sports, Thai Automotive Industry Association, Society of Automotive Engineers of Thailand, Thai Auto-Parts Manufacturers Association, Thai Intelligent Transport Systems Association, Royal Automobile Association of Thailand (under Royal Patronage) (RAAT), and Impact Exhibition Management Co., Ltd. in organizing the event.

Mr. Jaturont Komolmis, the Chief Operation Officer of Grand Prix International Public Company Limited and the Vice Chairman of the 44^th Bangkok International Motor Show revealed that “Although the direction and trend of buying-selling through online channels have played a vital role nowadays, and has grown rapidly and continuously, it has a great effect to the marketing practices and activities of the automotive industry recently. But, with more than 40 brands of car and motorcycle together with the manufacturers and the dealers still bringing their products to exhibit within the show covering over 170,960 square meters of exhibition space, it shows that the Bangkok International Motor Show still plays an important role in stimulating consumer demand and help support buying-selling activities in the automotive industry as well.

Our target this year is to grow 15-20 percent in both the number of visitors and the total booking number of cars and motorcycles. We believe in our target due to various positive factors such as the relaxation of COVID-19 measures, as well as the economic trend of the nation that has started to recover, and the emergence of EVs for both cars and motorcycles in the market. So, we are confident that the show will definitely grow this year.”

I am confident that Bangkok International Motor Show this year will be another edition that expands our potential and greatness of organizing the event to promote the economy and develop the automotive business of Thailand. With an enormous amount of investment, it helps create jobs in construction areas, designing areas, and various employments in related fields. It stimulates the overall country’s economy at no lesser than 50 billion Baht. This literally gives a positive effect on entrepreneurs in the automotive industry and other related businesses.

However, on behalf of the Organizer of the show, I believe that the automotive market of Thailand is special and has a unique characteristic. Marketing practices through online channels for cars and motorcycles will definitely be there in the future, but it will take time to adapt to the new way of life. For this reason, Bangkok International Motor Show still holds its uniqueness which is not just being a special modernized automotive show, it is also an event that creates a greater liveliness vibe in the market. The consumers who visit the show, will also have the opportunity to make decisions and have a variety of choices within one event. This helps stimulate the economy and sales in the automotive industry both during and after the event.”

Here is the list of the car and motorcycle brands who participating in the 44th Bangkok International Motor Show; Ford, BMW, MINI, Mercedes-Benz, Great Wall Motors, Rolls-Royce, Aston Martin, Maserati, Peugeot, Jeep, Toyota, Lexus, BYD, MG, Mazda, Suzuki, Isuzu, Hyundai, Hyundai Bus & Truck, Audi, Honda, Mitsubishi Motors, Nissan, NETA, Volvo, Porsche, Bentley, Kia, Subaru, Thai Honda Manufacturing, Suzuki Motosales, Yamaha, BMW Motorrad, Harley-Davidson, Ducati, Triumph, and Alpha Volantis. For more information, please visit Bangkok International Motor Show website at www.motorshow.in.th

As for the new models that are displayed at the event can be tracked on the Bangkok International Motor Show website www.motorshow.in.th Here is a list of interesting names: