- Highlight News
The 44th Bangkok International Motor Show announces the readiness. More than 40 car and motorcycle brands believe in the potential and announce to attend this year’s show. Cars and motorcycles will be brought on display covering the entire exhibition space. Affirm the greatness as the leader of automotive shows in Thailand.
- March 27, 2023
Grand Prix International Public Company Limited announces the readiness in organizing the 44th Bangkok International Motor Show, which will be held under the concept of “COLORFUL EXPERIENCE”, affirming the greatness as the leader of automotive shows in Thailand. More than 40 car and motorcycle brands are confident and have confirmed their participation by presenting their new models with the latest technology on display covering the entire exhibition space from 22 March 2023 to 2 April 2023 at Challenger Hall, IMPACT Muang Thong Thani.
Dr. Prachin Eamlumnow, CEO of Grand Prix International Public Company Limited and the Chairman of the 44th Bangkok International Motor Show 2023 revealed, “This year’s show is held under the concept of “COLORFUL EXPERIENCE” to reflect a variety of experiences through the endless development of automotive technology, especially the coming of electric vehicles that are about to bring a new way of traveling in the new era to everyone.”
“Bangkok International Motor Show is still an automotive show where car and motorcycle dealers, manufacturers, and part manufacturers in the automotive industry bring their products and technologies to participate in the event for a long time. In 2023, there are more than 40 brands of car and motorcycle companies attend and occupy the total exhibition space of over 170,960 square meters. This significantly means that the automotive industry is confident and sees the importance of the Bangkok International Motor Show. Moreover, it also confirms that we are the leader of automotive exhibitions in Southeast Asia, in which the consumers have given their trust for over 44 years.”
“For the direction of Thailand’s automotive industry in 2023, the automotive industry, in general, begins to return to its normal conditions. The parts shortage situation in the assembly line has been continuously improving. Also, this year, the government has anticipated an increase in the production of cars and motorcycles in Thailand, compared to last previous year, while the economic conditions will continue to grow well. It is believed that the automotive market will become lively again.”
“Especially for the EVs market which is expected to grow more than last year. This is because consumers are now having a better understanding of the new automotive technology that will change the way of traveling. Moreover, supportive campaigns from the government in various aspects such as the tax measures that allow consumers to own one at a reasonable retail price, and the production measures that support the production for domestic consumption and for exportation in the future. Therefore, this is another year that Bangkok International
Motor Show plays an important role in driving the Thai automotive industry with the introduction of electric cars and a variety of electric motorcycles at the event.”
“The 44th Bangkok International Motor Show continues to receive the kind collaboration from Ministry of Tourism & Sports, The Thai Automotive Industry Association, Society of Automotive Engineers of Thailand, Thai Auto-Parts Manufacturers Association, Thai Intelligent Transport Systems Association, Royal
Automobile Association of Thailand (under Royal Patronage) (RAAT), and Impact Exhibition Management Co., Ltd. in organizing the event.”
Mr. Jaturont Komolmis, Chief Operation Officer of Grand Prix International Public Company Limited and the Vice Chairman of the 44th Bangkok International Motor Show revealed, “Although the direction and trend of buying-selling through online channels have played a vital role nowadays, and has grown rapidly and continuously, it has a great effect to the marketing practices and activities of the automotive industry recently.”
“But, with more than 40 brands of car and motorcycle manufacturers and dealers still bringing their products to participate in the show covering over 170,960 square meters of exhibition space, it should show that the Bangkok International Motor Show still plays an important role in stimulating consumer demand and help support buying-selling activities in the automotive industry as well.”
“Our target this year is to grow 15-20 percent in both the number of visitors and the total booking number of cars and motorcycles. We believe in our target because of various positive factors such as the relaxation of COVID-19 measures, as well as the economic trend of the nation that has started to recover, and the emergence of EVs for both cars and motorcycles in the market. So, we are confident that the show will definitely grow this year.”
“I am confident that Bangkok International Motor Show this year will be another edition that expands our potential and greatness of organizing the event to promote the economy and develop the automotive business of Thailand. With an enormous amount of money invested in the show, it helps create jobs in construction areas, designing areas, and various employments in related fields. It stimulates the overall country’s economy at no lesser than 50 billion Baht. This literally gives a positive effect on entrepreneurs in the automotive industry and other related businesses.”
“However, on behalf of the Organizer of the show, I believe that the automotive market of Thailand is special and has a unique characteristic. Marketing practices through online channels for cars and motorcycles will definitely be there in the future, but it will take time to adapt to the new way of life. For this reason, Bangkok International Motor Show still holds its uniqueness which is not just being a special modernized automotive show, it is also an event that creates a greater liveliness and vibes in the market. Consumers who visit the show also have the opportunity to make decisions and have a variety of choices within one event. This helps stimulate the economy and sales in the automotive industry both during and after the event.”
Here is the list of the car and motorcycle brands who participating in the 44th Bangkok International Motor Show; Ford, BMW, MINI, Mercedes-Benz, Great Wall Motors, Rolls-Royce, Aston Martin, Maserati, Peugeot, Jeep, Toyota, Lexus, BYD, MG, Mazda, Suzuki, Isuzu, Hyundai, Hyundai Bus & Truck, Audi, Honda, Mitsubishi Motors, Nissan, NETA, Volvo, Porsche, Bentley, Kia, Subaru, Thai Honda Manufacturing, Suzuki Motosales, Yamaha, BMW Motorrad, Harley-Davidson, Ducati, Triumph, and Alpha Volantis, Kawasaki and Royal enfield . For more information, please visit Bangkok International Motor Show website at www.motorshow.in.th
Mr. Anothai Eamlumnow, Chief Production Officer of Grand Prix International Public Company Limited, and the Vice Chairman of the 44th Bangkok International Motor Show said, “At the show, in addition to cars, motorcycles, and auto accessories available to choose from and purchase, we have prepared a variety of activities to present to visitors. This year we carry on our e-Sport activities to respond to the popularity that continues to grow for the last 203 years.”
“This year, we bring back the mightiness of on-ground e-Racing after it has been paused due to the outbreak of COVID-19. The e-Racing zone is located close to the skywalk connecting The Portal and Challenger 1. There will be the organizing of the Gran Turismo Pro Series Thailand Championship 2023, which is a Thailand championship competition that has been held regularly. The competition will be held on March 25, 2023, and April 1, 2023. There will be two main competitions for professional racers to accumulate their points by using Gran Turismo 7 for the first time, which is equivalent to the World Series, the world-class championship racing competition that used Gran Turismo 7 for the last-year races.”
“Like always, Grand Prix International Public Company Limited has received great cooperation from Polyphony Digital Inc., the copyright owner of Gran Turismo 7, granting us to use Gran Turismo for the competitions. In this event, we will arrange a total of 8 simulators to increase the excitement of the competition and allow visitors to enjoy the full experience in the event area.”
Mr. Peeraphong Eamlumnow, Chief Growth Office of Grand Prix International Public Company Limited, and the Vice Chairman of the 44th Bangkok International Motow Show said, “Throughout the past 10 years, Grand Prix as the organizer has consistently improved many new services to facilitate all exhibitors and visitors as well as provide new experiences, especially by applying digital technology for the use of ticket distribution, data collection, and the presentation of Virtual Motor Show alongside the on-ground event during the COVID-19 epidemic.”
“This year, the organizer has collaborated with Tik Tok Thailand and Media Intelligence or MI in creating Tiktok Motor Show in order to add more channels for consumers to access interesting content about the show, and there will be a Hashtag Challenge activity for visitors to join as well.”
“Moreover, this year, the organizer has added LINE Official Account or Line OA to facilitate customers in purchasing tickets and registering to enter the show. By doing so, it allows us to generate a database called “One Data” to analyze customer behaviors and demands so that Grand Prix can bring such data to develop new products to serve customers better. It is also a new communication channel between Grand Prix and clients in regard to new products and services
covering auto and lifestyle categories, which Grand Prix has developed for the growth of future businesses.”
We continue the lucky draw campaign of giving away cars and motorcycles for visitors who purchase an admission ticket and for the visitors who book a car or a motorcycle at the show. The lucky draw campaign is divided into 2 categories as follows;
We continue the lucky draw campaign of giving away cars and motorcycles for visitors who purchase an admission ticket and for the visitors who book a car or a motorcycle at the show. The lucky draw campaign is divided into 2 categories as follows;
1.Visitors who purchase an admission ticket and complete the questionnaire will have a chance to win one of the following cars and motorcycles;
- 1st Prize: A NETA V electric car, worth 549,000 Baht
- 2nd Prize: A Kawasaki KLX230 motorcycle, worth 145,200 Baht
- 3rd Prize: A Yamaha Fazzio motorcycle, worth 52,323 Baht
- 4th Prize: A Honda Scoopy Urban motorcycle, worth 48,800 Baht
- 5th Prize: A Suzuki Address 125 motorcycle, worth 46,500 Baht
2.Visitors who book a car and a motorcycle at the 44th Bangkok International Motor Show will have a chance to win one of the following car and motorcycle;
- A chance to win an MG4 Electric, worth 869,900 Baht
- A chance to win a Royal Enfield Classic 350 motorcycle, worth 139,000 Baht
The 44th Bangkok International Motor Show 2023 will be held at Challenger Hall 1-3, IMPACT Muang Thong Thani from 22 March 2023 to 2 April 2023. The show opens from 12.00 hrs. to 22.00 hrs., and the ticket price is 100 Baht.
Outline of the 44th Bangkok International Motor Show 2023
- V.I.P Day: Monday 20th March 2023 (From 12.00 hrs. to 20.00 hrs.)
- Press Day: Tuesday 21st March 2023 (From 09.59 hrs. to 18.00 hrs.)
- Public Days: From Wednesday 22nd March 2023 to Sunday 2nd April 2023
(Total 12 Days) - Weekdays Opening Hours From 12.00 hrs to 22.00 hrs.
- Weekends and Holidays Opening Hours From 11.00 hrs. to 22.00 hrs.
- Venue: Challenger Hall 1-3, IMPACT Muang Thong Thani
Dr. Prachin Eamlumnow
Chief Executive Officer
Grand Prix International Public Company Limited
Chairman of the 44th Bangkok International Motor Show
__________________________________________________________
Good morning, Distinguished Guests and Members of the Press,
As the Chairman of “The 44th Bangkok International Motor Show”, I am delighted and honored for the support everyone has given to the show.
It is well aware that for the past 2-3 years, our world has faced the global outbreak of COVID-19, which has greatly affected the economy, industry, and society. It has also affected our way of life and has changed the technology in our life a lot including communication technology such as the use of mobile phones, the internet, and social network. This has made technology become a part of our life, especially buying and selling through online channels that comes to play a vital role in our lives today.
We, as the Organizer of the show, therefore, must improve our work to meet the changing circumstances. For the past years, we have always developed and applied new technology to facilitate all participants. The result is overwhelming acceptance from more than 40 car and motorcycle companies, which still entrust us and bring their products on display covering the entire exhibition space at the show. This significantly means that the Exhibitors are highly confident in the potential of the Bangkok International Motor Show.
Importantly, the “Bangkok International Motor Show” is considered an event that promotes the automotive industry of Thailand, which helps stimulate consumer demand and helps support buying and selling activities in the automotive industry.
On this occasion, I would like to take this opportunity to express my sincere gratitude to the Royal Thai Government, car and motorcycle companies, and all parties for supporting this year’s show, and I look forward to the indefinite collaboration for such an amazing event like this between the public and private sectors in the years to come.
Thank You.
Mr. Jaturont Komolmis
Chief Operation Officer
Grand Prix International Public Company Limited
Vice Chairman the 44th Bangkok International Motor Show
—————————————————————————————————————-
Good morning, Chairman of the 44th Bangkok International Motor Show 2023, Distinguished Guests and Members of the Press,
As the vice chairman of the “44th Bangkok International Motor Show”, I am delighted and honored for the support everyone has given to the show.
The last 3 years have been a hard time for organizing the Bangkok International Motor Show. Amid the global pandemic of COVID-19, we need to entrust our visitors and public health sectors by prioritizing the hygiene and safety of our visitors and exhibitors. However, we have been receiving such kind support from all parties and literally drawing attention from many visitors and exhibitors. Last year, there were more than 1,570,000 visitors, while the total car booking exceeded 31,000 units and total motorcycle booking was greater than 2,040 units. To entrust our visitors and exhibitors at the Bangkok International Motor Show this year, we maintain our highest public health standards and measures through the provision of thermometers and wearing a face mask at all times.
Bangkok International Motor Show this year is held under the concept of “COLORFUL EXPERIENCE” to reflect a variety of experiences and endless development of automotive technology.
The show this year continues to receive trust and confidence from more than 40 car and motorcycle brands. It has been well accepted beyond the target by which participated by both public and government sectors. Over 170,960 square meters of exhibition space were fully booked as early as in December 2022
Visitors will be excited with various launches of new cars and motorcycles as well as other auto accessories products that come with special offers and campaigns.
For more information, please visit the official website of the Bangkok International Motor Show, www.motorshow.in.th
We are confident that the show will definitely grow 15-20 percent in both the number of visitors and the total booking number of cars and motorcycles throughout the 14-day show. We believe in our target because of the relaxation of COVID-19 measures, including the lessened restrictions on social distancing announced by the Ministry of Public Health, as well as the economic trend of the nation that has started to recover, especially for the improvement of parts shortage in the assembly line, and the emerging of EVs in the market.
However, with the potential of organizing the event that makes an enormous amount of money circulating in the system and helps create jobs in construction areas, designing areas, and various employments in related fields, it stimulates the overall country’s economy at no lesser than 50 billion Baht. This literally gives a positive effect on entrepreneurs in the automotive industry and other related businesses such as restaurants, hotels, and tourism industries.
Come join us and be an important part of the development of technology, the economy, and the industry of the country at the 44th Bangkok International Motor Show. Thank you.
Mr. Anothai Eamlumnow, Chief Production Officer
Grand Prix International Public Company Limited
Vice Chairman of the 44th Bangkok International Motor Show 2023
—————————————————————————————————————-
Good morning, Chairman of the 44th Bangkok International Motor Show 2023, Distinguished Guests and Members of the Press,
For the “Bangkok International Motor Show” this year, as the Vice Chairman, I am truly honored and would like to thank everyone. At the show, in addition to cars, motorcycles, and auto accessories available to choose from and purchase, the organizer has prepared a variety of activities to present to visitors.
It cannot be denied that for the past 2-3 years, during the lockdown due to the COVID-19 outbreak causing people to be unable to travel, online activities especially e-Sports, in which e-Racing is a part of that, have a high and continuous growth because it is a place where people across the world can join and perform various activities together, including the racing competitions. Although at the moment, the situation of the outbreak is not severe, everyone has already been familiar with e-Racing events and considered them as a part of their lives. Accordingly, its popularity in terms of players and audiences does not decrease at all.
We, therefore, are confident in the popularity that has never dropped but continually risen. We have invested in creating the e-Racing zone again as grand as before the COVID-19 pandemic. This zone is located close to the skywalk connecting The Portal and Challenger 1. There will be the organizing of the Gran Turismo Pro Series Thailand Championship 2023.
The Gran Turismo Pro Series Thailand Championship 2023 is a Thailand championship competition that has been held regularly. From March 25 to April 1, 2023, there will be two main circuits for professional racers to qualify by using Gran Turismo 7 for the first time, which is equivalent to the World Series, the world-class championship racing competition that used Gran Turismo 7 for the last-year races.
Like always, Grand Prix International Public Company Limited has received great cooperation from Polyphony Digital Inc., the copyright owner of Gran Turismo 7, granting us to use Gran Turismo for the competitions. In this event, we will arrange a total of 8 simulators to increase the excitement of the competition and allow visitors to enjoy the full experience in the event area.
Lastly, I would like to express our sincere gratitude for your assistance and support given to the “Bangkok International Motor Show” as always.
Thank you.
Mr. Peeraphong Eamlumnow
Chief Growth Officer
Grand Prix International Public Company Limited
Vice Chairman of the 44th Bangkok International Motor Show 2023
—————————————————————————————————————-
Good morning, Chairman of the 44th Bangkok International Motor Show 2023, Distinguished Guests and Members of the Press,
On behalf of Grand Prix International Public Company Limited as the organizer of “The 44th Bangkok International Motor Show 2023”, I am truly honored that the car and motorcycle companies, including entrepreneurs in the automotive industry, have trusted and participated in the show like every other year.
In the era of digital society and the development of communication technology that is rapidly transforming and greatly affecting the economy and society, especially on customer behaviors that spend most of their time on digital platforms causing the event-organizing business to adapt in response to the changing customer behaviors.
Throughout the past 10 years, Grand Prix as the organizer has consistently improved many new services to facilitate all exhibitors and visitors as well as provide new experiences, especially by applying digital technology for the use of ticket distribution, data collection, and the presentation of Virtual Motor Show alongside the on-ground event during the COVID-19 epidemic. This year, the organizer has collaborated with Tik Tok Thailand and Media Intelligence or MI in creating Tiktok Motor Show in order to add more channels for consumers to access interesting content about the show, and there will be a Hashtag Challenge activity for visitors to join as well.
Moreover, this year, the organizer has added LINE Official Account or Line OA to facilitate customers in purchasing tickets and registering to enter the show. By doing so, it allows us to generate a database called “One Data” to analyze customer behaviors and demands so that Grand Prix can bring such data to develop new products to serve customers better.
It is also a new communication channel between Grand Prix and clients in regard to new products and services covering auto and lifestyle categories, which Grand Prix has developed for the growth of future businesses.
Lastly, I would like to express our sincere gratitude for the help and support given to the “Bangkok International Motor Show” as always.
Thank you.
