HYUNDAI MOBILITY announces a statement to invade the automotive market

HYUNDAI MOBILITY is ready to announce its readiness to invade the automotive market to fully execute the business in Thailand. Hyundai is ready to bring the most advanced vehicles to unveil for the first time at the 44th Bangkok International Motor Show 2023.

HYUNDAI, the headquarter company from the Republic of Korea (South Korea), announces its full business operations in Thailand under the name Hyundai Mobility (Thailand) Co., Ltd and aims to drive the business to become a leader in mobility and mobility innovations that meet all lifestyles. This time, Hyundai brings a parade of the most advanced and innovative vehicles to unveil for the first time at the 44th Bangkok International Motor Show 2023.

The parade is led by the outstanding STARGAZER, which is unveiled and open for sale for the first time in Thailand, together with STARIA, IONIQ 5, IONIQ 6, E-GMP platform, and Hyundai Robotic. It is exhibited with the confidence that every product prepared to launch to the market this year will definitely be the solutions of mobility for consumers.

Mr. Jae-gyu Jung, the Chief Executive Officer of Hyundai Mobility (Thailand) Co., Ltd. said that for the year 2023, Hyundai Motor, the headquarter company from the Republic of Korea (South Korea), continues to enhance its readiness and establish a company to operate in Thailand under the name “Hyundai Mobility (Thailand) Co., Ltd”. Hyundai is ready to fully operate the business covering sales, marketing, after-sales service and dealer network.

This is because Hyundai sees significant opportunities for the growth in various areas in Thailand despite the current competition from other countries that came into the market fiercely. The distinctiveness of Hyundai Mobility is its focus on offering quality products and developing all kinds of mobility technologies, not only in the automotive field.

The company has demonstrated its potential as a leader in innovation with new technologies to the market continuously. We are confident that Hyundai’s innovations, which are widely accepted globally, will help elevate the Thai economy and lifestyle into the future. We are ready to create a user experience with mobility solutions that meet people’s needs better than any competing brands, especially important features in terms of Safety, Convenience, and Environmentally Friendly to ensure long-term sustainability.

The company’s vision is “Being a brand partner in people’s way of life” by tearing up the original image of being a car dealer brand to a technology leader and a key player in driving innovation with electrified mobility in order to create the world’s best electric vehicle (EV) which reflects Hyundai’s direction as an environmentally friendly brand towards sustainability.

Mr. Jae-gyu Jung also said that in announcing the readiness of the headquarter company, this year, the company brings Hyundai Mobility vehicles and innovations to be displayed and sold at the 44th Bangkok International Motor Show 2023. The event is held from March 22 to April 2, 2023, at the Challenger Hall, Impact Muang Thong Thani. The parade of Hyundai vehicles and innovations is including STARGAZER, STARIA, IONIQ 5, IONIQ 6, E-GMP platform, and Robots from Boston Dynamic making this year’s automotive market more vibrant.

STARGAZER, a mini multi-purpose vehicle (Mini MVP), is a vehicle that is marketed for the first time in Thailand after exhibiting it in person at the end of last year and creating an excitement for the Mini MPV market. The model comes with a sleek shape but full of comfort in the cabin space, it is able to respond to all applications with 7 seats and the most special in the top model — a 3-row seat (6 seats in total) with the 2nd row seat coming as a Captain Seat. The STARGAZER model is powered by a 1.5-liter engine and Continuously Variable Transmission (CVT) in Intelligent Variable Transmission (IVT) system, delivering a maximum 115 horsepower, air resistance of only 0.32 Cd, and fuel saving capability. Enjoy driving as you wish in 4 modes: Normal, Eco, Sport and Smart. In addition, the model also comes with promotions including free first-class insurance for 1 year, quality warranty for 5 years or 150,000km, emergency assistance for 5 years, free wages for periodic maintenance for 2 years or 40,000km, special interest rate of 1.89% when down payment 25% or 30% with 48-month installment, and 6-month down payment without interest.

STARIA, a 11-seater multi-purpose vehicle (MVP) that comes with a complete comfort and safety. The highlight of the model is the design of the cabin which provides the atmosphere as if it is a first-class lounge. This is a design process from the Inside-Out that focuses on the usability and adaptation of the cabin space. The exterior is characterized by an airy and solid shape. The wide glass panes are edged by vertical rear lights. Also, the model is equipped with Hyundai’s unique parametric pixel lights. The rear bumper is located at a low level to help carry luggage in and out more easily. It comes with a 2.2-liter diesel engine paired with an 8-speed automatic transmission, delivering a maximum power of 177 horsepower. In addition, the model also comes with promotions including free first-class insurance for 1 year, quality warranty for 5 years or 150,000km, and emergency assistance for 5 years.

IONIQ 5, the 100% electric vehicle that comes with a Cross Utility Vehicle shape. The model is equipped with the Electric-Global Modular Platform (E-GMP) in both Standard range trim and Long range trim. It comes with a capability of 480 km per charge cycle. IONIQ5 is also guaranteed as World Car of the Year (WCOTY) at the 2022 World Car Awards (WCA) and many other awards on the global stage from many countries.

IONIQ 6, the 100% electric sedan that comes with a spacious cabin. The model is equipped with the Electric-Global Modular Platform (E-GMP). The distinctiveness of IONIQ 6 is the interior design that is embraced like a cocoon, the materials inside the vehicle are made from environmentally friendly materials. In terms of exterior, it is designed with aerodynamics of just 0.21, low front grille, and a reduced gap between the wheel arches which help with aerodynamics. All these enhance the performance to drive up to 614 km per charge cycle. The E-GMP Platform – the structure that was developed specifically for Hyundai electric vehicles, delivers excellent driving performance, more driving range, more security as well as increasing the space in the cabin and in the luggage area. This platform is suitable for all segments of cars whether sedan, SUV and CUV (Crossover). It is a design that takes up less space, but full performance with battery capacity that holds up to 480 km distance per charge cycle. With Hyundai’s cutting-edge technology, the E-GMP platform can be quickly charged to full capacity in just 18 minutes.

“Coming into operation of Hyundai Mobility under the headquarter company is an important step for Hyundai to show its readiness and reaffirm its confidence in expanding its business with full potential, which is believed to definitely benefit Thai consumers. Hyundai Mobility is ready to grow with all customers as a leader in automotive innovation that comes with a comprehensive range of mobility technologies in every dimension for Thai customers as if they are close friends in every way” Mr. Jae-gyu Jung concluded.

For those who are interested in the latest automobile from HYUNDAI MOBILITY, please visit and experience it for yourself at the 44th Bangkok International Motor Show 2023, at IMPACT Challenger, Muang Thong Thani from today – April 2nd , 2023.