BMW Group Thailand marches to the 44th Bangkok International Motor Show with a variety of modern cars excellent in design and the superior art of vehicles with a product line-up, the driving system, and various services that satisfy various customer needs. This is in line with the theme of this year’s event, “Colorful Experiences” together with a dedication in providing customers the power of choice.

Led by the new BMW XM available to the general public for the first time at 14,899,000 baht, and the brand-new BMW M2 at 6,499,000 baht, there is another car model from BMW M, a luxurious mid-size plug-in hybrid sedan that is the new BMW 530e Luxury, at 3,269,000 baht together with an experience of pure electric power with the new BMW i4 eDrive35 M Sport, at 3,899,000 baht, that combines the identity of Gran Coupe style with powerful electric performance. The new BMW iX xDrive40 Sport, which costs 5,299,000 baht, has an electric 4-wheel drive system and eDrive technology. BMW has the most newly-launched cars in this event.